Marketing your house can feel overwhelming at first. However, it is not as scary as you might believe. Follow these simple steps to market your home to sell.
Real Estate Agent
Hiring a professional real estate agent is key to the success and efficiency in which your home will sell. Our agents are equipped with the proper training, experience and network to sell your home for anyone looking to buy a house.
With the help from your trusted real estate professional, he or she will be able to connect you with credible professionals that will capture the beauty of your home. Especially in today’s market, you must splurge on these items to receive top dollar. Also consider having exterior photography captured in daylight, as well as, at night if you have nice landscaping with great lighting. If your house has acreage or beautiful views, ask your photographer or videographer about capturing aerial footage to better showcase the grounds.
If you are in a desirable area take a look at pre-marketing your home as coming soon. Buyers will be knocking at your door before you can even list your home to sale. Our website has a new feature to ensure coming soon listings are easily viewed and perfect when marketing your home.
Listings on the MLS
Ask your real estate agent where he or she plans to market your home. Be sure to check that your agent is uploading your home onto the MLS. The MLS is a database where all new listings are uploaded. It is easily accessible to agents and potential buyers.
Agent and Broker Tours
Your real estate agent will be able to set up tours for you. Opening up your home to tour in the real estate industry is a must to ensure the word gets out about the new listing to potential buyers.
Once your home is listed on the MLS the RealtySouth website optimizes searches by sharing a live feed of the MLS in real time. Rest assured knowing that your home is reaching over 450,000 potential buyers each month, viewing more than 1.2M page views. Another feature on our website is a video tour option. This feature provides potential buyers an experience of touring your home at their convenience.
Prints ads are still a viable option in the market. Consider placing an ad in the local newspaper or magazine. This is another great touch point with potential buyers. Digital ads provide the ability to find your home within seconds. Utilize social media, like Facebookor Instagram to maximize reach and exposure in the local market. Social media marketing is the new norm and is the best way to market your house for sale.
It may be tempting to solely focus on digital marketing efforts, but direct mail can be a great tool when selling your home. Direct mail is a great opportunity to reach out to colleagues, family, friends or neighbors.
Allowing your realtor to invite the public to tour an open house is the best way to increase foot traffic. On Facebook, you can create an open house event to share with your sphere of influence. As a company, we also send out emails to our database of potential buyers and agents about upcoming open houses.
Signage is crucial in a subdivision or on a busy street. We encourage directional signage to allow potential buyers an opportunity to drive by the house and explore the neighborhood to ensure it’s the right fit.
RealtySouth is a full-service brokerage firm of HomeServices of America Inc., and a Berkshire Hathaway affiliate. Headquartered in Birmingham, Alabama, RealtySouth serves the entire state and has been a member of the community since 1955. To better serve our community and provide a smooth and successful real estate transaction, our company offers a comprehensive package of real estate services. Our services include relocation through our Relocation Services Department, mortgages through Prosperity Home Mortgage, title search through TitleSouth, insurance needs via InsuranceSouth, Title Closing Centers, warranty services and of course connecting you with the real estate agent to introduce you to the home of your dreams. View homes for sale and contact us today to get started!
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